CADILLAC IQ Tour
Client - Cadillac / Jack Morton
Role - Producer / Production Manager
2022/2023
CADILLAC IQ Tour is a visual journey into the worlds of Cadillac EV future
VVOX was invited as an experiential and content production partner to create an immersive visual journey into the worlds of Cadillac EV future. The show narrative revolves around the vision of Cadillac's incredible innovation ultimately leading participants to discover the brand’s new EVs - The Lyriq, Celestiq, and Escalade IQ. The tour has travelled to Miami Open 2022/2023, US Open 2022/2023, and Detroit Auto Show.
Learn more on about this project in the case study here.
