Bombay Sapphire - Sensory Auction
Client - Bombay Sapphire
Role - Producer
2021
The Sensory Auction the first auction where the winning bidder is the person whose senses most deeply connect with the piece, instead of the person with the most money. This project won an award at 2022 ADC ONE SHOW for DESIGN.
Bombay tapped Volvox Labs to create the software and infrastructure which powered the auction. The more joy the artwork gives the senses of the viewer, the higher their bid. On October 19th, 2021, participants came to experience the Sensory Auction and place their bid, but only one person went home with an original art piece created by artist Dan Lam.
Learn more on about this project in the case study here.
